Tesco is cutting the value of its Clubcard rewards scheme, with customers no longer able to get triple their value when they cash them in with scheme partners.
The Tesco Clubcard reward partner scheme lets customers collect points while shopping and exchange them for vouchers for theme parks, restaurants and day trips.
Points used to be worth triple their value when they were exchanged – but from June will only be worth double.
The change will kick in on 14 June.
In a statement, Tesco said it was making the change “to make sure we can continue to provide a wide range of rewards that meet the needs of all our Tesco Clubcard members, while keeping prices low for everyone”.
But some Tesco customers expressed their outrage online given the context of the cost of living crisis.
One person tweeted: “Absolutely disgraceful from Tesco at a time when people are struggling enough with high prices and costs. More important to think of the profits I guess.”
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One Tesco customer said this could spell the end of their loyalty: “Main reason I hadn’t switched to Aldi or Lidl was because we use points for family meals out etc…one step closer to ditching Tesco now!”
Another was more measured in their response: “Card benefits used to be much, MUCH better – but still worthwhile.”
Tesco said it was extending the time period when partner rewards would be valid to 12 months, so any points cashed in for triple their value before 13 June can be used for a year.
In November, two million Tesco customers had Clubcard vouchers worth £13m that were due to expire.
If all those customers had cashed them in using the rewards scheme, the total savings would have totalled £39m.